Perspective, lighting and color. Shadows, midtones, highlights and contrast.
You can dodge and burn. You can heal or clone. You could paint or even isolate frequencies.
Photoshop is there for everyone. The tools are there for everyone, but if everyone uses the same tools, why do some images stand out among others? Well, because tools don’t make the difference, the retoucher does.
Photographers and directors aren’t just clients, they’re people.
I work with people.
Photographers put their heart into a photograph. When a photographer gives you an image, they’re entrusting you with something precious to them. I think, the most important tool that a retoucher should have in the box, that no software gives you, and that you only learn how to use over time…is caution.
It sounds simple, but subtlety, nuance and finesse are all key qualities that take time to develop.